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Scenting is a way of attracting your missing pet back home.  

Cats will use their scent as territorial marking posts.

Outdoor cats use scent to find their way about indoors and outside, so are able to mark both their indoor home and the space around it, meaning that when they explore outside, they can use their sense of smell to find their way back.

Sometimes outdoor cats can get disorientated, or can be chased by another cat or pet/wildlife out of their home territory and at that point can become lost and scared.

To attract a lost cat back to the house, place its litter tray close to your property.

You can leave some of your belongings that have your scent on, on the ground near or around the vicinity. Take items from the laundry basket that have not been washed. T-shirts, sheets/pillowcase, underwear, socks, etc.

You can also empty the contents of your vaccum cleaner and spread that in the area.

Leave familiar food down for your cat, along with fresh water (be aware that other animals such as foxes will eat this too, so keep it topped up). Include any treats you regularly feed them.